Delfina
A strategy studio helping brands and artists shape clear, compelling stories that spark connection and growth.
For organizations
Delfina provides tailored strategy and communications support to organizations aiming to communicate with clarity, purpose, and impact.
Brand positioning
Comms & content strategy
Tone of voice
Messaging
Social issue positioning
Audience growth & engagement
Newsletter strategy
Crisis comms
Media training
Selected client list
WSP • Devex • UNHCR Innovation • Agropur • Danone • M&C Saatchi World Services • Unicef Canada • Social Innovation Canada • Global Vision • Réseau Mentorat • Goalcast • Expliseat
For music artists
We help artists define their unique voice, refine their presence, and navigate the evolving music landscape with purpose.
Brand development
Audience strategy
Release planning
Creative direction
Digital tools
Clear frameworks and guided exercises to help you define your identity, refine your voice, and build a thoughtful, authentic brand—at your own pace.
1:1 brand strategy consulting
Tailored, hands-on guidance to clarify your story, craft your strategy, and support your artistic growth with intention and care.
Our approach
Storytelling weaves itself through all our services. Our goal is to define who tells the story, how, and for whom.
Collaborative
Our clients are partners. We choose methods and tools based on project needs, building bespoke approaches for each organization. We work closely together throughout the process to yield impactful results and eliminate bad surprises.
Hands-on
We don’t just deliver strategy, we teach you how to do it yourself. Our creative work sessions stimulate creativity, reinforce team cohesion, and liberate knowledge. This highly participative process builds engagement around new initiatives and facilitates change.
Generative
We draw from a range of fields (ethnography, journalism, design thinking...) to produce unique insights and actionable recommandations for your team. We leave you equipped with tools that catalyse lasting change.
Ideas
Our name comes from Delphi, home to the priestesses of the Temple of Apollo, the Greek God of Prophecy.
For over 1000 years, the priestesses dispensed ‘prophecies’ to people in power hailing from all over the ancient world. Highly educated, they provided independent, authoritative advice informed by knowledge accumulated over years spent in regular contact with the elite.
Rumour has it the priestesses were also high on hallucinogetic gas emanating from the rock of Mount Parnassus. But their counsel was still very, very reliable.
Flavie Halais, Founder
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Flavie Halais is a brand strategist and former journalist. She spent over a decade reporting on international issues for outlets like WIRED, The Guardian, and Le Monde Afrique before turning her focus to strategy and communications for mission-driven organizations and independent artists.
Her approach blends narrative insight with strategic clarity, helping clients define their voice, connect with their audience, and build communications that are thoughtful, resonant, and enduring.
Her work is rooted in non-extractive, decolonial, and relational approaches to strategy and communication.
Digital resources for brand growth
Downloadable resources to refine your message and align your content with what matters most.
Every brand needs a strong point of view
Your brand needs clarity on what to say and how to say it, so that you can speak with ease and conviction. Our free guided reflection tool will get you started.
The Social Issue Positioning Handbook
A step-by-step guide to communicating about the world’s most pressing issues, combines practical advice, real-world examples and insights from academic research.
Have a question? Contact us via this online form.