Story-driven. Audience-first.
Delfina is a research and communications consultancy for mission-driven organizations. We shape conversations that deepen engagement, backed by exceptional insights.
We help visionary brands build a foundation for sustainable growth and impact. These are the principles we live by.
OUR ETHOS
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Extractive business depletes our finite resources. We believe in the transformative role of commerce in building thriving, abundant and resilient societies.
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We value interdependence over independence. We work towards strengthening ecosystems, communities and value chains so that everyone benefits. That includes teaming up with—yikes!—competitors to reach common goals.
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Modern brands must be more nimble than ever. What carries their team and audiences forward is a solid sense of identity, a clear purpose and a strong culture. Those elements may be intangible, but they can make or break a business.
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Success isn’t always measured in profits. So ditch the cookie-cutter approaches, and chart a path for growth that makes sense for you and the communities you serve—not for the naysayers.
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Organizations have profound economic, social and environmental impacts on the communities in which they operate, whether that’s intentional or not. So why not harness that impact and turn it into a force for good?
SHOULD YOU TAKE
A STAND?
The Social Issue
Positioning Handbook.
Now available
SERVICES
Brand positioning
Messaging
Comms & content strategy
Tone of voice
Social issue positioning
Audience growth & engagement
Newsletter strategy
Crisis comms
Meet Flavie
Meet Flavie
Flavie Halais is a Montreal-based journalist and strategist, and the creative mind behind Delfina.
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Flavie started her career in documentary film before transitioning into journalism, and spent over ten years covering international issues for WIRED, Devex, Le Monde Afrique, The Guardian and El País, among other publications. She has reported from a range of countries including Brazil, Haiti, Colombia, Rwanda, Kenya and Uganda, diving into complex topics such as refugee crises, global health, urban governance and impact investing.
In parallel to her journalism work, Flavie started consulting for nonprofits and mission-driven brands, bringing a sought-after multidisciplinary background to projects ranging from copywriting to content strategy and audience engagement.
Originally from France, Flavie is now based in Montreal. She’s bilingual in English and is conversationally fluent in Brazilian Portuguese and Spanish. She holds a B.A. in Journalism from Concordia University and an undergrad degree from Paris 1 Panthéon-Sorbonne, and earned various professional certificates in brand strategy, audience engagement and multiplatform storytelling.
Flavie has been living with PTSD for many years and has incorporated trauma-informed practices into her work, having received training from renown practitioners including Resmaa Menakem, Kimberly Johnson, Magdalena Weinstein and Jeffrey Rutstein.
She is committed to applying and promoting non-extractive, decolonial and relational approaches to communications and storytelling.
Use our self-reflection tool to define yours.
Every brand needs a
point of view.
Our name comes from Delphi, home to the priestesses of the Temple of Apollo, the Greek God of Prophecy.
For over 1000 years, the priestesses dispensed ‘prophecies’ to people in power hailing from all over the ancient world. Highly educated, they provided independent, authoritative advice informed by knowledge accumulated over years spent in regular contact with the elite.
Rumour has it the priestesses were also high on hallucinogetic gas emanating from the rock of Mount Parnassus. But their counsel was still very, very reliable.
OUR APPROACH
Storytelling weaves itself through all our services. Our goal is to define who tells the story, how, and for whom.
Collaborative. Our clients are partners. We choose methods and tools based on project needs, building bespoke approaches for each organization. We work closely together throughout the process to yield impactful results and eliminate bad surprises.
Hands-on. We don’t just deliver strategy, we teach you how to do it yourself. Our creative work sessions stimulate creativity, reinforce team cohesion, and liberate knowledge. This highly participative process builds engagement around new initiatives and facilitates change.
Generative. We draw from a range of fields (ethnography, journalism, design thinking...) to produce unique insights and actionable recommandations for your team. We leave you equipped with tools that catalyse lasting change.
